SBS 특별기획: SM 30주년, K팝 역사의 한 획을 그리다

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Post on Jan 29, 2025

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SBS Special Feature: SM Entertainment's 30th Anniversary – A Milestone in K-Pop History

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K-Pop's impact on global music is undeniable, and at the heart of this phenomenon lies SM Entertainment. This year marks a monumental occasion – SM Entertainment's 30th anniversary – a journey that has indelibly shaped the landscape of Korean popular music and cemented its place in global entertainment history. SBS, in a special feature program, delves deep into the agency's legacy, highlighting its innovative strategies and the iconic artists who have defined generations.

From Pioneer to Global Powerhouse: SM Entertainment's 30-Year Reign

Founded by Lee Soo Man in 1995, SM Entertainment wasn't just another entertainment agency; it was a visionary force. The company pioneered a systematic approach to idol training and management, a model that's now widely replicated across the K-Pop industry. SBS's special highlights this pioneering spirit, showcasing how SM Entertainment revolutionized the creation and promotion of K-Pop idols.

Key Innovations Introduced by SM Entertainment:

• Systematic Idol Training: A rigorous system focusing on vocal training, dance, and performance skills, creating highly polished and skilled artists.
• Holistic Artist Development: Beyond just musical talent, SM nurtured artists' image, branding, and overall public persona, creating a complete package.
• Global Expansion Strategy: From early international collaborations to strategic partnerships, SM consistently pushed the boundaries of K-Pop's reach.
• Technological Integration: Innovative use of technology in music production, marketing, and fan engagement has kept SM at the forefront of the industry.

The Artists Who Defined Generations: A Legacy of Success

The SBS special pays tribute to the countless artists who have contributed to SM Entertainment's success. From pioneers like BoA, who bridged the gap between Korean and Japanese markets, to global superstars like TVXQ, Super Junior, Girls' Generation, SHINee, EXO, Red Velvet, NCT, and aespa, the program showcases the incredible talent nurtured within the agency. Each artist's unique contribution to K-Pop's evolution is meticulously explored.

Highlights from the SBS Special:

• Behind-the-scenes footage: Rare glimpses into the lives and training of SM artists.
• Exclusive interviews: Hear from the artists themselves about their journeys and experiences.
• Performance showcases: A retrospective of iconic performances and music videos.
• Industry expert analysis: Insightful commentary on SM Entertainment's impact on the K-Pop industry.

Looking Ahead: The Future of SM Entertainment and K-Pop

The SBS special doesn't just look back; it also looks forward, exploring the future of SM Entertainment and its role in shaping the ongoing evolution of K-Pop. With the ever-changing global entertainment landscape, the program discusses the challenges and opportunities facing the agency and the wider K-Pop industry.

Don't miss this insightful and captivating journey through 30 years of K-Pop history. Check your local listings for the SBS special feature on SM Entertainment's 30th Anniversary! Learn more about the impact of SM Entertainment and its incredible artists by searching online for "#SM30thAnniversary" and "#SMTOWN." You can also follow the official SM Entertainment social media accounts for updates and exclusive content.